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Establishing Yourself as an Expert in the Eyes of Your Customers - Dr William Boothe
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always think in terms of benefits for your customers. The highly successful businessperson thinks of ways to show interest in their customers even before they come into their store. Dr William Boothe link
They endeavor to educate the customer on the benefits of their products and services. They make their products and services stand out in their customer's mind. Some marketing experts think of this in terms of a USP or Unique Selling Proposition. Or what are the unique selling characteristics that separate your products and services and make them stand out from your competition. Here is an exercise I suggest you do and then repeat at regular intervals.
Ask yourself the following questions and then write down in a list all the answers that you can think of.
- In my relationship or interface with my customers what items am I currently doing or could I be doing which provide benefits to my customers?
- What area of my relationship or interface with my customers which if I could improve would provide additional benefits to my customers?
- Is there something in my relationships with my customers that they may dislike?
- What special services do I provide my customers that benefit them?
- What benefits do my customers receive from the products I sell?